{"id":132,"date":"2020-08-26T13:15:03","date_gmt":"2020-08-26T12:15:03","guid":{"rendered":"https:\/\/studieretninger.dk\/dbg\/fag\/markedskommunikation-c\/"},"modified":"2020-08-26T13:15:03","modified_gmt":"2020-08-26T12:15:03","slug":"markedskommunikation-c","status":"publish","type":"fag","link":"https:\/\/studieretninger.dk\/dbg\/fag\/markedskommunikation-c\/","title":{"rendered":"Markedskommunikation C"},"content":{"rendered":"<p>I markedskommunikation C l\u00e6rer du at arbejde med markedskommunikation under hensyn til en virksomheds strategi og de markedsm\u00e6ssige muligheder.<\/p>\n","protected":false},"template":"","class_list":["post-132","fag","type-fag","status-publish","hentry"],"acf":{"kort_beskrivelse":"I markedskommunikation C l\u00e6rer du at arbejde med markedskommunikation under hensyn til en virksomheds strategi og de markedsm\u00e6ssige muligheder.","lang_beskrivelse":"<p>I faget markedskommunikation p\u00e5 C-niveau f\u00e5r du indblik i en virksomheds kommunikationsforhold set i relation til den overordnede strategi. Du l\u00e6rer om, hvordan man udformer et budskab ud fra det, man gerne vil opn\u00e5, og pr\u00f8ver at lave forslag til virksomhedskampagner.<\/p>\n<p>Du l\u00e6rer ogs\u00e5 at udforme og analysere medieplaner og f\u00e5r indsigt i, hvordan man kan anvende effektm\u00e5linger.<\/p>\n<p>Du f\u00e5r bl.a. undervisning inden for f\u00f8lgende emner:<\/p>\n<ul>\n<li>Kommunikationsteori og lovgivning<\/li>\n<li>Kommunikationsanalyse<\/li>\n<li>Kommunikationsplanl\u00e6gning<\/li>\n<\/ul>\n<p><strong>Undervisningen<\/strong> er tilrettelagt med varierede arbejdsformer, bl.a. \u00f8velser ud fra konkrete kampagner og casebaseret undervisning. I l\u00f8bet af undervisningen er der mindst \u00e9t sammenh\u00e6ngende forl\u00f8b, hvor der typisk inddrages en virksomhed.<\/p>\n<p>It indg\u00e5r i undervisningen i forbindelse med informationss\u00f8gning og som generelt arbejdsredskab.<\/p>\n<section>\n<h2>Eksamen<\/h2>\n<p>Eksamen best\u00e5r af en mundtlig pr\u00f8ve p\u00e5 grundlag af dels en pr\u00e6sentation af et sammenh\u00e6ngende undervisningsforl\u00f8b, dels en samtale over et ukendt tekstmateriale med en forberedelsestid p\u00e5 ca. 30 minutter og en eksaminationstid p\u00e5 ca. 30 minutter.<\/p>\n<\/section>\n","illustration":false,"link_ug":"https:\/\/www.ug.dk\/uddannelser\/gymnasialeuddannelser\/hoejere-forberedelseseksamen-hf\/markedskommunikation-c-valgfag","type":"valgfag"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Markedskommunikation C - Det Bl\u00e5 Gymnasium<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studieretninger.dk\/dbg\/fag\/markedskommunikation-c\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Markedskommunikation C - 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